Clothing label Goldwin presents

Many well-known influencers got here with them on the digital journey and sat inside the the front row around the world. Jessica Schwarz streamed from Lisbon, Leonie Hanne from her place of birth Hamburg, Hannah Desai from cocobeautea followed the style movie stay from London. At the same time, the influencers published their favourite Marc Cain looks on their social media channels.

“My absolute preferred piece from the new series is the XXL fringed coat - it's ideal for bloodless days or to make your self lovely and stylish at domestic! I choose to fashion it monochrome, ”says successful German influencer Leonie Hanne fortuitously.

“For me, Tiger Print is a traditional that must no longer be lacking in any cloth cabinet, specifically as a turtleneck this is exquisite versatile. Whether underneath a thick knit, an open denim blouse or, as here, as the main man or woman with monochrome black, it's miles ultimo sublime for each day (my motto for this special time) ”says Veronika Heilbrunner, influencer and version.

Marc Cain also stands for innovation, which is why the top rate label had two avatars created completely for the fashion movie. The 1/3 avatar - Zoe - already has its own Instagram channel and is currently conquering the style global. Fiction and fact come together as a be counted of course. Real models meet avatars, cool city aesthetics observe sensual nature, the analog and digital worlds meet. This sport of contrasts and opposites is the fundamental idea behind the Marc Cain Fashion Film.

The avatars' success tale started out a long term ago and the corona pandemic pushed the topic even further and faster. However, this does not update real models, however as an alternative avatars represent an thrilling addition, as they can be used to react in no time to the present day zeitgeist.

“I am a big believer in innovation and new technology. With our new fashion film, which mixes the digital and the analog world, no matter the contemporary very difficult scenario, we've controlled to attain a international target audience and get them excited about the new collection, ”emphasizes Helmut Schlotterer, Chairman of the Management Board, founder and Owner of Marc Cain.