In the last Copenhagen fashion week we discovered things like that Danish people love to dress in winter with cheerful colors, that they like (a lot) logomania and that they have nothing to envy, for example, to transgressive looks Londoners. Through its streets and on its catwalk we have seen everything. And in that all, one thing has caught our attention: the Rains raincoat brand .
In Rains they tell us that when they were born in 2012
they did so wanting to be faithful to the typical raincoats that fishermen had
worn in coastal areas, but in an urban version. And, basically, that's what
they do in their workshops.
Rains SS22 is presented at Copenhagen Fashion Week as one
of the most innovative proposals of all. Thus, we present this perfect
collection to wear on those rainy summer days in which the smell of damp from
the streets invites us to stroll through the city.
During the last Copenhagen Fashion Week we discovered
that Danish people love to dress in winter with cheerful colors, that they like
(and very much) logomania and that they have nothing to envy, for example, to
the transgressive looks of London. In its streets and on its catwalk we have
seen everything. And in that everything, one thing has caught our attention:
the Rains raincoat brand.
Rains tells us that when they were born in 2012 they
wanted to be faithful to the typical raincoats worn by fishermen in coastal
areas, but in an urban version. And, basically, that's what they do in their
workshops.
Rains SS22 is presented at Copenhagen Fashion Week as one
of the most innovative proposals of all. Thus, we present this perfect
collection to wear on those rainy summer days when the smell of wet streets
invites us to walk around the city.
In its collections for men and women we find
not only raincoats of all
possible lengths and silhouettes in solid colors, but also accessories such as
bags or mobile cases that, in places where it rains a lot, are quite
appreciated. In addition, its competitive prices, between 40 and 200 euros,
make it even more desirable.
This firm, which advocates responsible
consumption has its nerve center in Egaa, Denmark, but is already present in
the main fashion capitals such as Paris or New York. And it is that so good has
been its reception in the industry, that it has already collaborated with other
powerful firms such as Opening Ceremony or Vetements .
Some water? Yes please.
Its men's and women's collections contain not only
raincoats in all possible lengths and silhouettes in plain colors, but also
accessories such as bags or cell phone cases, which are very much appreciated
in places where it rains a lot. In addition, its competitive prices, between 40
and 200 euros, make it even more desirable.
This firm, which advocates responsible consumption,
has its nerve center in Egaa, Denmark, but is already present in major fashion
capitals such as Paris and New York. And it has been so well received in the
industry that it has already made collaborations with other powerful firms such
as Opening Ceremony or Vetements. A little rain? Yes, please.
Rains' proposals for the SS22 season reflect
market demands for the functionality and optimal quality of the garments, giving their personal touch and drawing inspiration from the
Danish landscapes and the firm's Scandinavian roots. In addition, it follows
sustainable policies using fluoride-free polyurethane in each and every one of
its collections.
Similarly, Rains' creative design
revolves around everything that rain can offer in fashion. This launch includes
clothing for both men and women, in which jackets, bodysuits, long pants and
military boots are the main protagonists.
Please let it rain now!
Rains' proposals for the SS22 season reflect market
demands for functionality and optimal garment quality, giving its personal
touch and drawing inspiration from Danish landscapes and the firm's
Scandinavian roots. In addition, it follows sustainable policies by using
fluorine-free polyurethane in each and every one of its collections.
Similarly, Rains' creative design revolves around all
that rain can offer to fashion. This launch includes both men's and women's
clothing, with jackets, bodysuits, long pants and military boots taking center
stage.