FASHION
While summer isn't over yet, brands have already launched
Pre-Fall 2021 and Fall / Winter 2021/2022 campaigns both online and on paper.
Whether it's the clothes, the shoes, or the shows themselves, there is one
constant in next season's campaigns: the much-needed post-pandemic joy and a
return to boundless positivity and optimism. We at FashionUnited dive into ad
campaigns worth seeing.
Fall-Winter 2021 Coach
Renelle Medrano photographed Jennifer Lopez, Michael B.
Jordan, Coca, and Jeremy Lin for the latest Coach campaign. In the photographs,
Lopez appears with a wide smile on his face, sharing only good emotions and a
positive attitude. She wears a bucket hat and two bags, Tabby and Tate, and
emphasizes a return to simplicity and freedom. The campaign was based on
present and future inspiration, mixing tender feelings like being with loved
ones and celebrating the endless possibilities that lie ahead.
Miu Miu Fall-Winter 2021
Miu Miu began her campaign with Crown star Emma Corrin,
who plays Princess Diana of Wales in the series. In the fall-winter 2021
season, Steven Meisel photographed the actress in soft colors and looked at the
camera with a bright smile. The campaign was photographed against a pastel
background that reflects Corrin's personality, and it all brought some optimism
and joy into the upcoming winter season.
Michael Kors Fall-Winter 2021
On the occasion of the brand's 40th anniversary, Michael
Kors starred in his Fall / Winter 2021 campaign at various locations on
Broadway, New York. The pictures celebrate the city's inexhaustible energy, its
positive atmosphere, and its eternal hope. Photographers Inez and Vinood
captured Naomi Campbell and Caroline Murphy in long dresses and gold mini
dresses. As an ode to the resurgence of urban life, the campaign was conceived
as an unforgettable evening and featured images from the MK40 Reissue capsule.
Louis Vuitton Shoes Pre-Fall 2021
For its Pre-Fall 2021 footwear campaign, Louis Vuitton
selected TikTok and Youtube stars Emma Chamberlain and Charlie D'Amelio. Both
have been selected for promotional images of LV Squad and LV Sunset shoes, and
the protagonists are joy and positivity. Big smiles, bright hues and
oversaturated things can be seen in a campaign full of bright energy and candid
poses. The sunny shots from Los Angeles feature palm trees, sand, and flower
backgrounds celebrating a return to the simple joys of everyday life.
Stella McCartney before fall 2021
Stella McCartney's Pre-Fall 2021 crusade is part of the
brand's alphabetical manifesto, which was first unveiled last spring. In this
case, the collection protects the letter "J" and the word
"Joy" associated with it. Photos taken by Mert & Marcus show
animal models walking around London with the collection. The positive message
is that animals are equal to humans. While the campaign is based on ideas of
optimism and joy, it also carries an important message - to end the use of fur.
Dior Pre-Fall 2021 collection
The Dior Pre-Fall 2021 campaign is focused on energetic
colors, bold hues and, above all, is inspired by pop art. Photographer Bridget
Niedermire captured Skuli Mejia, Kayako Higuchi and Jitsa Botsma against
colorful backgrounds that set the campaign apart. Niedermair has played with
contrasts and proportions to create literally stunning looks. Leopard prints,
metallic details and a monogrammed overall look create eye-catching silhouettes
with fuchsia and yellow accents.
Salvatore Ferragamo
Salvatore Ferragamo's Fall / Winter 2021 campaign titled
Future Together was directed by director Vin Wenders. Reflecting on the
post-pandemic future, the brand released a video filmed at the CityLife complex
in Milan, as well as images highlighting the colorful elements of the
collection. The story of the campaign - from neon green coats to bright blue skirts
and cardigans - is based on hope and energy for the future. One thing is for
sure: next season, optimism will be at its peak.