Fashion Designing and Garment Technology

H&M launches fash

 Madrid - After having had to be canceled its launch due to this coronavirus pandemic, finally the capsule collection designed for H&M by the Indian designer Sabyasachi will hit the market this coming August 12, 2021. Date from which the garments that that make up this capsule collection will become available, on a global scale, through both a selected number of the chain's physical stores spread across different parts of the world, as well as its official online page. techwadia

Composed of a wide selection of pieces designed for both men and women, the "Sabyasachi x H&M" collection was announced towards the end of last January 2020, with a view to reaching the market around April 16 of that same year. Plans that finally jumped into the air, once this coronavirus pandemic began to show itself as a much more serious and worrying condition than many initially estimated. Causing in this evolution that the launch of this capsule was suspended “sine díe”, which will now finally be enjoyed by the followers of the Indian designer and the Swedish fashion chain.

"I am happy to be able to broadcast this new date for the launch of the collaboration with H&M, as it will finally provide us with the opportunity to spread the Sabyasachi aesthetic to a much wider audience, both in India and around the world." explains the Indian designer himself through some statements released from the Swedish fashion chain itself. “Due to the complexities derived from the situation caused by Covid 19, we had to suspend its launch,” he explains, “and I can't wait to share this ready-to-wear collection, whose pieces will be able to provide a relaxed sophistication. to everyday life thanks to its discreet but glamorous style ”.

"At H&M we are delighted to launch our collaboration with iconic Indian designer Sabyasachi," adds Maria Gemzell, H&M Director of New Developments. "At a time like this, we believe that people value the use of handcrafted textiles and practices more than ever, and those are things that no one can do better than Sabyasachi." "We look forward to bringing this impressive collection to as many people around the world as we can."

From traditional kaftans to contemporary garments

The “Sabyasachi x H&M” capsule collection consists of both clothing and accessories. Powerfully drawing attention both for the richness of its textures and finishes, as well as for the striking colors of its fabrics and patterns, thus becoming the true protagonists of the collection.

Going into greater details, designed from a summery color palette based on blues, browns and whites, with accents in green, red and orange, we will find garments such as vests, pants, t-shirts, shirts and jackets, specially designed for them. While on those same combinations of tones and patterns, a long series of pieces such as pants, flowing dresses, T-shirts and blouses will be made available to the female public. Taking care of completing this capsule, different garments as typical of the traditional Indian culture of clothing such as caftans, as well as a wide collection of accessories, including scarves and bracelets, to sandals, slippers, earrings, pendants, rings or different models of bags.

"The collection is eclectic, bohemian and is inspired by the rich textile and handicraft history of India, combining different silhouettes and modern and traditional shapes, with fresh combinations of colors and patterns", detail from H&M; in relation to a collection in which they play a prominent role, as "a key element of the collection", "traditional Indian fabrics and prints, made on this occasion by the Sabyasachi Art Foundation", a social institution founded by the designer himself as a tribute to his artist mother.

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