In a time of working from home, ever more flexible dress codes and narrow hierarchies, it's time to finally free men and those who like to dress like a man from the restrictive corsets of menswear.
A great example of some heroes not wearing a cape, but a
skirt, are teachers in Spain, who, in solidarity with a student who was
expelled from school for wearing a skirt in class, now also wear a skirt in
class. The hashtag # LaRopaNoTieneGender (#ClothesHaveNoGender) illustrates
well what the trendiest dress code means: everything goes! And if it's a typical
suit and tie, grandees, go for it!
Tokyo
Tokyo is a Nigerian-British luxury fashion brand initiated
by Iniyye Tokyo James in 2015. Created between London and Lagos, their
collections highlight the classic Saville Row style while breaking tradition
with colors and unconventional materials, resulting in James occupying a
fast-growing niche around the world. The Fall / Winter 2021 collection, Ogidi
Okunrin (Strong Man), was officially unveiled at Milan Fashion Week in January.
Target audiences
“Tokyo James speaks to the modern person, creating
products that can be easily transformed and transformed into timeless and
generational clothing that can also be passed down from generation to
generation,” says the brand's public relations spokesperson. “Tokyo James is
all about creating daring things with cultural ambitions. When we introduce a
brand to retailers, we look for those that best represent our brand. We are
looking for retailers who understand the brand and offer unique, vibrant and
avant-garde offerings. Garde products. Garde fashion so that our brand will
blend well with the other designers they sell. "
Blue marble
Bluemarble is a menswear brand initiated in 2018 by
Anthony Alvarez from Paris. In each Bluemarble collection, Álvarez takes the
brand's aesthetic and focuses it on a different city or place from which it
draws inspiration, each of which is a mixture of cultures, heritage or
subcultures created by young youth that embrace influences from different
parts. the world. Each season, Bluemarble produces a complete wardrobe that
embodies a new paradigm based on the new values of modern menswear.
Weber + Weber
Austrian heritage meets Italian craftsmanship: Weber +
Weber is the protagonist of the new men's fashion. The brand is changing
formality to comfort and is based on the use of a special material - boiled
wool. This is a patented development used only by Weber + Weber. The boiled
wool WW Travel Blazer has become a brand icon.
“The look is perfect, especially given the low demand for
ready-to-wear garments these days. But the Weber + Weber Travel Luxe jacket can
be easily worn with jeans and more formally for an important business meeting.
Inherent comfort Weber + Weber jackets are elementary, ”says Matthias Schwarte,
representing the Weber + Weber brand in Germany and Austria with his agency
Schwarte in Munich.
Target audiences
“Weber + Weber is aimed at connoisseurs. It targets
stores that really know good menswear. ” The brand is also aimed at people
whose personality seeks to express their individuality through clothing. Its
hallmark is silent: better quality, more refined materials, more comfort.
Distributors / Agency
Weber + Weber is distributed in Germany and Austria
through the Schwarte agency, in Switzerland Mirjams Fuchs with the MPH agency
is responsible for high brand positioning. In addition, Weber + Weber has a
full-time sales manager for the DACH region (German-speaking Europe) Julia
Meert.
The brand is represented by 160 exclusive specialist
retailers such as Braun Hamburg, Lodenfrey Munich, Gränicher in Lucerne,
Sagmeister Der Mann Bregenz or Schnitzler in Münster. Internationally, Trunk
Clothiers stores in London and Zurich are some of the best.
Prices (retail)
Weber + Weber is positioned in the sophisticated finest
men's fashion segment with base prices ranging from € 500 to € 700 for jackets.
Vallette Etude
Pierre-François Vallette launched his brand in Paris in
2020 after training at École de la Chambre Syndicale de la Couture Parisienne
and Atelier Isabel Marant, and after completing special training at Maison
Saint Laurent. Vallette combines an interest in haute couture work, creativity
and crafts with a special desire to tell stories, with art and the performing
arts.
Valette Studio strives for a new interpretation of men's
wardrobe, respecting classic construction, but softening it, giving way to
modern silhouettes. Particular attention is paid to the constituents used, many
of which are sustainable and stylistically complement each of the offered items
that appeal to both women and men. Valette Studio tells stories and combines
accessories with its ready-to-wear items: hand-knitted bags, scarves and hats,
belts and ties.
primewebreviews knowaboutanything newcomputerworld techstacy