FASHION
Photo Credits: Ganni X Vestiaire Collective.
Madrid - The platform for buying and selling second-hand fashion
items Vestiaire Collective, a leading company in Europe specialized in the
luxury fashion sector, and the Danish firm Ganni, one of the fashion houses
that are making the most of a At this time, due to the internationalization of
the Nordic style in clothing, they have just launched the “Old + New: Now”
initiative. A strategic collaboration with which they will pursue, through
a series of different videos and presentations, to promote new, more
sustainable and circular consumer practices, while also giving visibility to
these new ways of living fashion, as well as to their shared vision on
sustainability.
Thus, within the framework of this collaboration, both firms have
been in charge of developing a series of 4 episodes, throughout which they will
teach different tips and tricks to achieve a more sustainable wardrobe, as well
as to achieve their own look , innovative and, yes, also more committed to the
environment, by combining garments from previous Ganni collections and
second-hand items from Vestiaire Collective. Pieces, all of them available
and for sale, that will be placed as the example motif of this series of tips,
which will be in charge of explaining the Ganni brand ambassadors, and
protagonists of each of the videos, the Danish models Caroline Bille Brahe and
Chili Dia, musician Flame Faire and creative director and interior designer
Christine Sofie. A set of chapters,
"We are charmed to be able to carry out this collaboration
with Ganni and his incredible community to continue working towards circularity
in fashion," explains Fanny Moizant, co-founder and president of Vestiaire
Collective, in a statement. "Vestiaire and Ganni share a desire to
change the way we consume fashion and I believe that just by giving a second,
third or many more lives to our clothes, we are already adopting a sustainable
behavior." "It makes me very happy to lead the change towards
sustainability with a brand of international relevance like Ganni."
“I've always had a passion for vintage,” adds Ditte Reffstrup,
Ganni's creative director. And is that "the consumption of vintage
items not only guarantees that the garments are loved forever", but
"also allows us to reinvent our wardrobes in a circular
way." “One of my favorite activities is searching non-stop until I
find the perfect piece,” she details, and “I love seeing my friends and the
Ganni girls combine new clothes from the brand with pre-loved items, each one
in their own style, giving it a unique and personal touch to her look
”. Being for all this that “I am very happy to be able to collaborate with
Vestiaire”.